How It Works

The workshop is open for 60 days. During the first 14 days of the workshop, we release a new lesson on Mondays, Tuesdays, Wednesdays, Thursdays and Fridays—which is five lessons per week. We intentionally don't release lessons on the weekend so you can use the time to engage with the learning. After the lessons are released over the first few weeks, the workshop stays open for almost two more months so you can work at your own pace.

It’s impossible to fall behind. Some participants do each lesson the day it’s revealed, others do it a few weeks later. There are always people in the discussion board for each lesson—challenging each other, asking questions and sharing examples. We'll make it possible for you to the find others who are working at a similar pace.

It’s not unusual for there to be a new post from a fellow student every three minutes. You don’t (you can’t) read them all, just as you can’t hear every conversation in every classroom on Yale’s campus. That’s okay. Take what you need and be in the conversations that interest you.

There are 3 parts to the learning process in this workshop:


Each lesson features author and freelancer Seth Godin, sharing his insights and experience. The videos generally last five to ten minutes each.


Each of the twelve videos will prompt you to think hard about your particular audience, your project and your work, and then share those insights with the cohort in the workshop.

The workshop exists to help you with your practice, your work, your clients… so don’t hesitate to get specific. Learning to see where we are is the first step to making it better.


Comment on other students' responses and ask questions in the 24/7 discussion board.

We call it a workshop because this is where the real work happens. You'll soon discover just how much you have in common with others on this journey, even if they live in a different country, serve a different audience and have access to different resources. This diversity is hard to find anywhere else. Coaches are available daily to support your progress. Here’s an example of what it looks like inside the workshop:


The Workshop Will Help You...

  • Be seen as better rather than cheaper
  • Understand what drives clients you want to work with to hire you instead of someone else
  • Commit to the clients you want to work with without compromising
  • Do remarkable work rather than being a cog
  • Share your work in a way that gets other people to talk about it
  • Navigate merit and fear
  • Embrace the discomfort of imperfection
  • Charge what you deserve
  • Use tension and status
  • Say no in a generous way rather than saying yes and regretting it
  • Be found when you’re needed most by the clients you want to work with
  • And more…

Hear from our alumni

Our Manifesto

  1. The best way to learn something is to teach it to someone else.
  2. Generous actions are their own reward.
  3. Being clear about where you’re stuck is the best way to get unstuck.
  4. When in doubt, find the others.

Work at Your Own Pace

No giant promises. No rigorous timeline. No tests. No grades.

This is learning?

Yes, because it works.

Most learning experiences are defined by a set schedule with exact deadlines, correct answers and a certificate at the end.

We’re offering something different. We want you to commit to this workshop and to fit it into your already jam-packed life. We offer you guidance and peer accountability, and ask you to respond with effort and contribution.

This workshop is a safe space with support from people just like you to help you do the work that matters to you. We celebrate discovery, possibility, curiosity, generosity and the asynchronous nature of today's world.

In this workshop, you decide how much time you have to contribute and the effort you’ll put in and the ways you'll apply it to your life.

The truth is that the more you put in, the more you’ll get out. If you simply watch the videos, that’s fine, but the real magic happens when you become a contributor, a teacher, and a partner. The real magic in our workshops is when you do the work and the work is stretching by giving it your best attempt and joining discussions with other students. It will feel uncomfortable, at first.

The lessons outline the work, and the discussions make it real. Our coaches aren’t there with test prep or right answers—instead, they help you focus on the work at hand.

You can take a few days away, then pick up where you left off, work within your time constraints, balance other responsibilities and address obstacles so you can keep moving forward no matter what.

The feelings of falling behind or not doing enough are a trap. We’ll fight hard to keep those feelings from distracting you from doing the work that matters.

With nearly 10,000 students in our programs over the last few years, we've seen extraordinary results occur because our students embrace a simple possibility: That better is possible. That generous, open-hearted work in a community is a magical opportunity. Does that sound like what you’re looking for?

Coaches Support

We have a team of coaches who will support you during the workshop. Our coaches model the culture of possibility, commitment, respect and connection.

They are trained to help facilitate and bring out the best in you by reflecting questions and holding you accountable.

They will not provide you with answers, reassurance or validation. Mostly because that’s impossible. The answers, reassurance and validation can only come from you. Your contributions to other students is the path.

The project you're developing might not work. But this workshop will get you closer to one that will.

Are you ready to get better clients?

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